NBI - An identity project

Description: School assignment with real client


“Create a new profile for the Children’s Institute of Literature”. The client also wanted us to make a web page, some form of printed publication, wayfinding and posters.


We created a new profile for the institute and wanted to use the image of books but in a subtle way. The client wanted the new profile to be playful, but not childish and at the same time also taken seriously, but

not boring.


We had several sketching rounds and these are my two results, which I named: the open book. I wanted my design to depict the image of an open book/page. I felt that my result channelled the values the client wanted. Because it is abstract, it is open for different interpretations.