Nobel Peace Center -
A communication strategy
Description: School assignment with real client
Thesis question: How to develop a comprehensive communication strategy for the Nobel Peace Center, where the goal is to strengthen and maintain the center as a culture institution?
Our strategy was to clarify their identity and their values: relevant, diverse, courageous, inspiring and vision “to contribute to peace”. While stressing the difference between the Peace Committee and Peace Center.
We wanted the Nobel Peace Center to be more of an independent cultural institution, that encouraged peace on a micro and macro level. We would attract more people through these various strategies and reach out to them in a different way that the center had not done before.
We made different posters which we wanted to display in the cityscape and on social media.